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SILVER JOE'S® COFFEE COMPANY | silverjoes.com

THE SILVER JOE'S STORY | THE ADVENTURE OF CREATING A COFFEE BRAND

C3 Brandworks' founder and Brand Communications Driector, Cameron Clement conceived, created, and developed the Silver Joe’s Coffee brand from the grounds up.

During a trip through the Rocky Mountains of Colorado, Cameron began his original concept of associating great coffee with great adventures and the Airstream trailer's aesthetic and iconic design sensibilities. After the initial development of the brand's identity and communication platform, he field-tested the brand and refined the flavor of the product to ensure the coffee inside his unique, patented, package design would live up to customers’ expectations. People loved the premiere, specialty coffee, and the packaging won several design awards before it was ever released to the market.

Clement provided holistic brand development for Silver Joe’s Coffee Company — creating everything from the name, logo, distinct, streamlined coffee container, theme line "Taste the Adventure", and mission statement, to a strategic alliance with Airstream, Inc. as their "Official Coffee". Cameron also designed and directed Silver Joe’s entire product line, apparel, trade show displays, in-store displays and other marketing materials — including the conception and creation of the "Adventure Journal", an online place for adventurists of all walks and disciplines to share their favorite moments over a cup of joe.

Today Silver Joe’s Coffee is a national brand found on the shelves of over 400 stores and outdoor retailers from New York to L.A. In 2008 Silver Joe’s launched its first international franchise in Tokyo, Japan and, in 2009, it's first domestic franchised café opened in Northwest Arkansas.

C3 Brandworks', Cameron Clement, is gratified to have created and helped Silver Joe's Coffee "Taste the Adventure" of brand success!

Silver Joe's — Taste the Adventure.
Can Design Press Coverage
Facebook | Silver Joe's Coffee Company

TOP IMAGE: Sierra Mountaineering International's Master Guide Greg Venovage and his team enjoyed Silver Joe's coffee on top of Mount Kilimanjaro.

TAGS: Silver Joe's Coffee, Silver Joes, silverjoes.com, silverjoes, package design, branding, holistic branding, adventure, coffee