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CUP OF EUROPE | Bring the Sidewalk Café Home.
C3Brandworks developed the brand, packaging, and marketing strategy for Cup of Europe, including conducting exhaustive focus groups in various locations. Cup of Europe packaging and brand experience compared as well as, or better than, leading national brands in all categories tested.
The Cup of Europe Story:
Cup of Europe was created to celebrate rich, full-bodied European coffee, as well as the experience of the quintessential sidewalk café.
For over a century regional taste variations have been refined throughout the countries of Europe and are recognized for their own signature coffee flavors and intensities.
Developed by a European Roast Master who noticed these distinctly regional taste preferences, CUP OF EUROPE’s blends were created and named after the six prominent cities in Europe in which these variations are found, offering a well-rounded balance from dark and bold, to light and mild.
Oslo • Helsinki • Hamburg • Basilea • Paris • Milan
Cup of Europe Logo & Package Design:
Cup of Europe Image & Theme: Bring the Sidewalk Café Home.
Cup of Europe Packaging Family - Six Flavor Colors:
Testing Colors In-Store:
Color Tests (also shown, East Africa Brand developed by C3B):
Shooting the Prototype bags:
Comparative Brand Testing:
Comparative Brand Testing on Shelf / In-Store:
